Bart van Olphen used to travel the world and cook with small and local fisheries to express his love for fish. These small fishing communities asked him for help. That is what made him start Fish Tales. Tuna is one of the most eaten fish worldwide. 90% of tuna comes from a non-sustainable source. How are Fish Tales changing the fish industry? How can they offer sustainably sourced fish to consumers all over the world? Consumers are more and more moving the market by demanding a more sustainable fish industry. An interesting story about preserving wild fish & the oceans, how to take a stand and lead an industry as a small player, and how to feel the support from young consumers.
Nov 23, 2022